CoPath Digital
Healthcare
Multi-Location Eye-Care Practice.
A multi-location eye-care practice needed more patient leads from Google without burning budget. We built a tracked, cost-per-lead machine.
$8–10
Cost per lead
6–9
Conversions per day
100%
Calls tracked
via CallRail
$60–70
Daily budget
tightly managed
The challenge
The practice wanted more patient leads from Google while controlling wasted spend, plus real visibility into what each lead actually cost, not guesswork.
What we did
- Built and manage Google Search campaigns paired with a dedicated landing page.
- Implemented CallRail so every phone lead is attributed to the campaign that drove it.
- Optimized the account for cost per booked lead, not clicks or impressions.